Jimmy Dean
Executive Creative Director | AJ Gutierrez
Executive Producer | Jordan Stricklin
Group Creative Director | Leah Butler
Creative Director | Christina Connerton
Art Director | Courtney Wells
Senior Designer | Matt Borgia
Creative Producers | Marina Starkey, Lili Ramirez
Live Action Director | Evan Naka
Flame & VFX Artist | John Price
Design & Animation | Mighty Oak
Cowboy in the City
For the launch of Jimmy Dean's High Protein breakfast line, we reimagined the brand for a new generation with Cowboy in the City. As Art Director, I helped develop the campaign's visual identity and creative system, from a 30-second hero film introducing the entire product portfolio to lower-funnel product spots, social content, style guides, campaign toolkits, and an experiential activation at Stagecoach Music Festival featuring a custom booth and branded merchandise.
Selected Styleframes
Watch here
Stagecoach Music Festival Activation
