Always Been Tyson

For Tyson's new brand platform, Always Been Tyson, we reintroduced the legacy brand through the idea that Tyson has always been part of culture's most memorable moments throughout history, entertainment, and modern life. As Art Director, I oversaw the campaigns visual identity across pre-production, on set, and post production, developed toolkits, and remained deeply involved in execution, from designing on-set props to animating LED screen assets.